Working with a brand agency might provoke you to have a list of expectations and skepticism. Let’s have a look at the expectations that you might have when working with a branding expert:Step-1: The Initial Meeting
During the initial meeting, you can discuss the requirements of your project with a branding expert. You would be required to share your vision regarding the branding process, and you would be asked to provide an insight on the context, goals, brand positioning, and background of your brand.
During the initial meeting, you would also be discussing the upcoming marketing strategies to determine the success of the branding process. You would be required to pay in advance to fund the tasks of the project.Step-2: Briefing and research
Once you have paid the amount, the team at the branding agency will gather the information, and research on the segments associated with the branding process. They are likely to create a brief relevant to the project that would include the project details, tone of voice, project background, and deliverables regarding the project.Step-3: Ideas and Concepts
In this phase, the branding agency would pay attention to designing ideas and concepts for its clients business, and it would arrange for a mood board or design concept to break down the ideas about the project. A good branding agency would prepare a list of pros and cons to help it make better and informed decisions. Having a pros and cons list would help a branding team to avoid the elements, which could result in overweighing the project.Step-4: Execution of the project
In the final step, a branding agency would accumulate the factors together, and it would work on the execution of the project. It would make a report and hand it over to the client for further evaluation.